Общественное животное: введение в социальную психологию - Эллиот Аронсон

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Именно в те времена возник обычай, согласно которому мужчина должен был идти так, чтобы «прикрывать» женщину от проезжей части улицы. В эпоху средневековья подобный обычай казался вполне осмысленным: сапоги мужчины, если их забрызгает грязью, было легче отчистить, чем платье женщины.

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Высказывается интересная мысль о том, что даже ученые не всегда мыслят как ученые, подпадая под действие тех предрассудков, которые описаны в данной главе. CM. Greenwald, A. G., Pratkanis, A. R., Leippe, M.R., & Baumgardner, M.H. (1986). Under what conditions does theory obstruct research process? Psychological Review, 93, 216–229.

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Цит. по: Rogers and Dearing, Agenda-setting research.

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Zukier, ff. (1982). The dilution effect: The role of the correlation and dispersion of predictor variables in the use of nondiagnostic information. Journal of Personality and Social Psychology, 43,1163–1174.

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Nisbett, R., & Ross, L. (1980). Human inference: Strategies and shortcomings of social judgement. Englewood Cliffs, NJ: Prentice-Hall. Sherman, S.J., & Corty, E. (1984). Cognitive heuristics. In R.S.Wyer & T.K.Srull (Eds.), Handbook of Social Cognition (Vol. I, pp. 189–286), Hilisdale, NJ: Eribaum. Tversky, A., & Kahneman, D. (1974). Judgement under uncertainty: Heuristics and biases. Science, 185, 1124–1131.

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«Which cereal for breakfast?» Consumer Reports, February 1981, pp. 68–75.

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Сравнение основано на: «Eating to lower your blood cholesterol». U.S. Department of Health and Human Services, NIH Publication No. 87–2920, September 1987. Было показано, что насыщенные жирные кислоты — те, что содержатся в мясе